No matter what you do, whether it's scrapbooking, quilting, making jewelry, photography, or any other endeaver, branding is still important even if you aren't a large corporation like the Coco-Cola Company. Perhaps your brand isn't as fixed or firm as theirs but it all focuses you and your presentation. With that said, it all doesn't mean that you can't ever change. Change is good.
There are endless ways that you can brand yourself. Ask yourself what sets you apart from others? In the case of quilting, is it your color sense, your piecing, your quilting or your applique? Is your look bold and dramatic or tea-dyed and romantic? It doesn't matter if you're out to market yourself for a job or step out as an owner of a designer firm, a little focus is a great thing. You'll have a story and a sense of confidence that is relatable and connectable.
Which brands come quickly to your mind?